Omnicom Group (OMC) on Tuesday launched Acxiom Fan Graph, a sports marketing intelligence platform designed to help brands better understand and target sports fans by combining consumer data from ...

A shift is underway in marketing measurement, accelerated by the collapse of the deterministic model and the rise of AI-powered ad platforms.

“With over 75% of American households earning less than $100K annually and 57% of active Credit Karma members managing revolving debt, personal finances can feel overwhelming with no single resource ...

This evolution reflects HealthLynked’s transition toward a scalable, modular digital infrastructure capable of supporting rapid growth, enhanced user experiences, and future AI-driven innovation. At ...

Digital platforms are reshaping consumer behavior across industries by changing access to services, content, payments, ...

Toronto-based tech company and cannabis review site Lift & Co. LIFT LFCOF launched a new consumer data platform in Canada this week. Dubbed Cohesion, the platform was designed for marketers, seeking ...

CVS plans to launch a first-of-its-kind healthcare engagement platform, banking that perennial gripes about poor access and navigation will incentivize both consumers and rival companies to sign on.

As India’s digital economy scales, a group of Indian companies commissioned a first-of-its-kind consumer survey with Kantar ...

As part of my series on how businesses—specifically, the financial services industry—can leverage insights on consumers' grocery shopping habits for risk management and precision marketing, I'll ...