Gaming platform Roblox is still seen by many as a kids' game, but the truth is that its users are growing up. Gen Z players — or players aged 17-24 — are Roblox's fastest-growing demographic, with ...

You might think that video games are above “celebrity endorsements,” but that couldn’t be further from the truth. In fact, across all three major console publishers, you’ll find numerous commercials, ...

Given the size and scale of Roblox, it’s easy to understand that there are things that gamers “won’t think about” when they’re playing either one of the dev team’s titles or one made by an in-game ...

Roblox is introducing two new AI technologies to reduce the time it takes to create avatars and 3D models, the company announced on Monday. The technologies, which were built on Roblox artificial ...

K-pop trailblazers aespa are stepping into the metaverse once again — this time with a dazzling debut on Roblox. The four-member girl group, who launched with their own avatars, will headline aespa ...

At its annual developer’s conference, Roblox detailed its near-future plans to expand beyond its identity as a game platform for kids. The company is already pushing into new demographics — Roblox ...