Get unlimited access to ad-free articles and exclusive content. Fruit of the Loom is launching its new boxer briefs for men with the help of a guy who spends his days walking around New York's Times ...

NEW YORK, May 7 (UPI) -- Times Square's Naked Cowboy is trading in his tighty-whities for boxer briefs as part of a new Fruit of the Loom marketing campaign. The New York City icon is known for ...

NEW YORK (AP) -- It's a natural fit. Fruit of the Loom is launching its new boxer briefs for men with the help of Times Square favorite the Naked Cowboy. The New York City fixture -- real name Robert ...

Bill Anderson is a retired art professor from Humboldt State University in Northern California, but it is sports history that has him making regular trips to Reno. Anderson is on a two-pronged search: ...