A press release landed in my inbox this morning with the boldest claim I've seen in a long time. Cadbury's latest Heroes ...

If the industry wants to stay relevant, it must start valuing consistency as much as creativity,’ says FCB Kinnect’s Neville ...

TikTok’s 2025 U.K. Ad Awards will be presented on November 13th in London. You can learn more about the awards and nominees here. "It’s depressing to think that’s what a lot of people's lives have ...

Studies from Nielsen and others confirm creative drives nearly half of advertising ROI, proving opportunity lies in emotion.

"You have to trust your instincts, take the leap, and let your curiosity lead the way. You’ll feel doubt but gut feelings are ...

According to CreativeX, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined. So why doesn’t creative get the credit it deserves? Until ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

At C&E ’s Creative Summit, political creatives reflected on the major trends shaping their industry ahead of the 2026 ...

Israeli-headquartered marketing automation SaaS company Bidshake has recently launched a new tool - the Creative Manager, within its user acquisition (UA) platform.This new tool - the first of its ...

Editor’s note: The print version of this story in the May 2024 issue of Virginia Business incorrectly reported the amount of Virginia Commonwealth University‘s purchase of the Creative Circus. VCU ...