Fevicol Ka Jod Toot Gaya': Hansal Mehta, Smriti Irani & Other Celebs Mourn Advertising Legend Piyush Pandey's Death Campaigns ...

In a poignant loss for the creative world, legendary adman , who redefined Indian advertising with his storytelling genius, ...

Prime Minister Narendra Modi paid his tributes to advertising legend Piyush Pandey, whose passing marks the end of an era for ...

A press release landed in my inbox this morning with the boldest claim I've seen in a long time. Cadbury's latest Heroes ...

Piyush Pandey, the creative visionary who shaped Indian advertising, died on October 24. He was 70.With more than four ...

The company’s recent creator effectiveness report underscored the need for dependable measurement in the category.

Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and ...

Adhesive brand Fevicol has once again struck a chord online with a clever, tongue-in-cheek advertisement inspired by the ...

Piyush Pandey, the towering creative force who reshaped Indian advertising, passed away on Thursday, 23 October, leaving ...

Forbes contributors publish independent expert analyses and insights. I dig into the details of media businesses. “We were coming from a product sales perspective, to understand if creativity leads to ...

The Kansas City-based marketing and advertising agency won more work with Pizza Hut, building on a relationship the two ...