If you’re a control-loving performance marketer like me, Google hasn’t given you many reasons to smile lately in its headlong rush toward an AI-driven world. But there is one that has the potential to ...

A+E Networks has partnered with Adcuratio and Dish Media to offer advertisers the ability to deliver multiple versions of national ads tailored to distinct audiences at the household level, within ...

For both digital media planners and digital publishers, the custom ad unit presents a classic conundrum. The distinctiveness that creates desirability also raises what can be thorny pricing questions.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Louis Moynihan, vice president of product ...

Google Ads custom columns provide the flexibility to expand reports with more of the data points your individual business cares about. Now, Google is giving you even more options when creating custom ...

Bing Ads began piloting Custom Audiences nearly two years ago. Custom Audiences are now generally available in all Bing Ad markets with the exceptions of the E.U., Norway and Switzerland. Custom ...

Google Ads has announced that impression share data can now be used to create custom columns. Previously, Google Ads had allowed average position to be included in custom columns but after sunsetting ...

Hyundai Motor America and Disney have developed an original creative campaign for the 2022 Tucson. The collaboration extends Hyundai’s “Question Everything” creative platform for the restyled Tucson ...