Customers didn’t change their minds. Their budgets did.

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

After surveying 600 business executives and 10,000 consumers in 10 countries, Accenture has outlined 10 behavioral elements that affect consumer purchases. In the report titled: Energizing Global ...

Customer citizenship behaviour refers to voluntary, discretionary actions by customers that extend beyond core transactions and contribute to the effectiveness and sustainability of service delivery ...

Zehra Cataltepe is the CEO of TAZI.AI, an adaptive, explainable AI and GenAI platform for business users. She has 100+ AI papers & patents. As of 2022, financial institutions have, on average, a 3.65% ...

While these fundamentals remain relevant, the emergence of digital platforms and changing consumer behaviour are transforming ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Giuseppe Caltabiano, head of content strategy for EMEA and APAC at Contently explains some of the psychological principles that drive people to engage in your marketing. As marketers, it’s critical to ...

Digital platforms are reshaping consumer behavior across industries by changing access to services, content, payments, ...

As financial regulators around the world confront risks that move faster than traditional oversight systems can detect, Robert Adeniyi ...