In the world of B2B, customer loyalty is the cornerstone of sustainable growth. While many businesses focus on customer acquisition, it's returning customers who often drive the most substantial ...

In the past, B2B transactions relied heavily on in-person meetings, trade shows, and manual negotiations. Today, digital-first buyers expect the same seamless online experiences they encounter in ...

Imagine a bustling tech startup with social media posts garnering thousands of likes and shares. Yet, as the marketing team celebrates these digital victories, the sales department remains perplexed.

As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Connecting with customers is no longer about the product, nor is it ...

Tear up the B2B marketing rule book and tap into the world of the B2B ‘celebrity’ influencer Add some OOMPH! to your marketing comms: The creative secrets of award-winning B2B campaigns Get up close ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

What would you ask your best customer if you could sit down to have a coffee with her? If your aim is to improve the relationship, your best bet would be to talk about her experience with your company ...

In the evolving landscape of business-to-business (B2B) transactions, the dynamics of buyer engagement have undergone significant transformations, necessitating a strategic overhaul in how companies ...

Kaon Interactive, a leading provider of B2B interactive sales and marketing applications, today announced the addition of an AI-based navigation recommendation engine to its platform. This innovative ...