As an admitted late night TikTok scroller who just so happens to be obsessed with excessive amounts of blush (anyone else?), it makes sense that I would be a total mainstay on BeautyTok. From blush ...

Like any beauty trend, you can gauge its longevity through TikTok. Some makeup looks are only of its moment (does “core” sound familiar?). Others are here to stay. Douyin makeup falls in the latter ...

Two East Asian makeup looks are drawing attention in Korea, offering opposing takes on what a modern face should look like.

For once, TikTok has been influenced: A prevalent makeup style on Douyin, the Chinese version of the video-sharing app, has migrated to TikTok — and exploded in popularity. Dubbed “Douyin makeup,” the ...