Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

Measurement is not the end of the journey. It is the beginning of building stronger cultures and stronger companies.

How can researchers measure poverty and understand local development needs in places where conventional data collection is difficult or impossible? To overcome this obstacle, Rutgers researchers have ...

Just a few years ago, Academic Analytics, an upstart company providing data on faculty productivity, talked of helping cash-strapped universities save as much as $2 billion by identifying their lowest ...

RESTON, Va.—Comscore has named Frank Friedman as its new chief data and analytics officer and head of measurement. Friedman, who has a career spanning agency, research, publishing, and client ...