TOKYO--(BUSINESS WIRE)--MATCHA DIRECT is a matcha brand that Tsuji Riichi Honten Co.,Ltd., which has run the tea manufacturing business in Kyoto, Japan, for over 160 years, has developed in ...

With a history spanning over 1,000 years, matcha is nothing new. But over in the U.S., it has only recently skyrocketed in popularity to become a coffee-house staple. But when it comes to morning pick ...

If you've stepped into a coffeeshop in the last few years, you've probably seen some form of matcha on the menu. Interest in matcha has been steadily on the rise over the last few years — experts ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Matcha is having a moment as the new super drink on the block. Made by grinding up young tea leaves from ...

Matcha is a powder made of finely ground green tea leaves from the Camellia sinensis plant. Its origins can be traced back to ancient China. Farmers grow the plants in the shade for much of the time, ...

A toasted vanilla brown sugar hojicha at Matcha Thomas in Beacon, N.Y., Nov. 22, 2025. Much like matcha, hojicha, an earthy and toasty Japanese green tea, is increasingly available at Japanese and non ...

From traditional Japanese tea ceremonies to modern wellness routines, tea has evolved into much more than a daily drink. Whether whisked as matcha or steeped as loose leaves, tea symbolizes calm, ...