Deion Sanders had the chance to wear Air Jordans during his NFL career, but Prime Time had a different vision—he wanted his own brand. Instead of following the trend, he became the first NFL player ...

Deion Sanders and Michael Jordan were ... “I never got into rocking his shoes because I wanted my own thing,” Sanders said. “I wanted my own brand.” This mindset led to the creation ...

The shoes contained a quote on the back that read, "You Gotta Believe." Deion Sanders signed his first contract with Nike in 1992 and released the original Air Diamond Turfs in 1993. However ...