I remember working with a client who wanted to promote their startup, and they decided to go SEO-heavy. With huge amounts of content ready, they were able to generate impressive traffic, yet with very ...

For many years, SEO has been the lifeblood of content marketing. Keyword research, quality content, blog optimization, and organic traffic became the gospel of lead generation. But times have changed.

Today demand generation needs to be seen as one part of a holistic programme. You need to look at the full length of the marketing funnel due to the interplay between the different channels. Perkbox, ...