For many buyers, shopping online versus in-person is increasingly the way to go. In the third quarter of 2022, e-commerce retail sales totaled more than $265 million, according to the Census Bureau, a ...

Demand generation is an essential part of any business-to-business (B2B) marketing strategy—it builds brand awareness, feeds the pipeline, and opens the door for future conversations with your sales ...

For years, marketers have been asked the same question: brand or demand? And across industries and disciplines, the honest answer has been … it depends. But as 2026 moves along, I'm starting to see a ...

When looking to drive growth marketers typically focus on demand marketing. However, research covered in a recent report from LinkedIn Marketing Solutions finds that a more balanced investment between ...

Marketers understand the importance of both brand and performance marketing. Brand marketing aims to create a strong brand identity over time, while performance or demand marketing focuses on ...

There’s an assumption within marketing that demand equals brand awareness plus time; that people eventually fall from the top of the funnel to the bottom through sheer force of gravity. But that’s not ...

Marketing leaders continually juggle between an increasingly complex list of marketing strategies and business priorities. It’s universally agreed that a stronger brand generates more revenue than a ...

The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one ...

Most performance programs are built around measurable actions: clicks, conversions, cost per acquisition, return on ad spend.

LinkedIn has published a report of the top 10 in-demand marketing skills in 2021, based on what employers are looking for in job postings. Half of the top 10 jobs posted on the platform are in the ...