NEW YORK (AP) — Diet Pepsi is sending a valentine to soda lovers, now that the soft drink’s staying power has been improved with a new sweetener. Starting at the end of January, PepsiCo Inc. will ...

Diet Pepsi's Cindy Crawford ad was off the charts in all categories - it was the clear winner in likeability and brand recall, and also did well in message recall. Building on a much older Cindy ...

Sunday's Oscarcast may have delivered the worst TV ratings in years, but those advertisers who included the web in their sponsorship plans shouldn't be too disappointed. Especially Diet Pepsi.

Super Bowl XXV was played on Jan. 27, 1991, less than two weeks into Operation Desert Storm, the U.S.-led war to reverse Iraq ...

NEW YORK - Diet Pepsi is quietly changing its sweetener, with the goal of helping the soda maintain its taste longer. Cans of Diet Pepsi around the country now list a mix of two artificial sweeteners, ...

You can avoid bad television. Just switch the channel. But it's a little tougher to avoid crummy commercials. Yeah, I know there is one simple solution to the problem -- again, zap over to another ...