The Center for Digital Narrative will be led by Scott Rettberg, professor of digital culture at UiB. Rettberg said that he is both overjoyed and grateful for the support the Norwegian Research Council ...

In April 2026, Ulta Beauty and Google announced two Gemini-enabled AI commerce experiences and Ulta launched its own ...

We already made the case for the importance of narrative. But how do you embody that narrative in your corporate presence and your digital assets? Barb Mosher Zinck walks us through the process.

The digital sphere is in constant flux, demanding a reassessment of marketing strategies. Businesses today must move beyond rudimentary tactics and engage audiences on a deeper level. The shift from ...

The rise of the ESG (environmental, social and governance) movement was a paradigm shift for companies and corporate leadership—and it’s just getting started. Far from the days of simply declaring ...

This is, in effect, an announcement that we have entered the narrative era. A time when beliefs can be liberated from facts. An end, perhaps, to the Age of Reason and a rebirth of the mythical age. We ...