IMAX brass doesn't believe Disney's recently announced "new format" Infinity Vision really adds anything for audiences.

That’s the backdrop for Walt Disney Studios rolling out Infinity Vision; not as a gimmick, but as a very pointed response to ...

Imax has responded to Disney's Infinity Vision unveiling, and dismissed the rival large theater format as simply an Avengers: ...

And The Avengers are helping to launch it ...

The Russo Brothers and Kevin Feige did more than just reveal new footage of Avengers: Doomsday at this year’s CinemaCon in Las Vegas. They also announced an entirely new way to experience Disney’s ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Disney Studios has announced Infinity Vision, which it describes as a new certification for ...

Disney kicked off a new era for theatrical releases on Thursday, announcing the launch of Infinity Vision at CinemaCon. In collaboration with global theatrical partners, the new premium large format ...

Some stray thoughts from CinemaCon 2026 looking back at Warner Bros., Disney, the trade show floor, and other thoughts from ...

The company announced the coming of 'Infinity Vision' with its September re-release of 'Avengers: Endgame,' building up to December's 'Avengers: Doomsday.' ...

With Avengers: Doomsday and Dune 3 vying for IMAX theaters during the same weekend, Disney lost out. Both films will premiere Dec. 18, 2026, but only Dune 3 will be receiving the full IMAX experience.