Got a new Apple Pencil? Once the initial novelty wears off, you might find that it spends most of its time magnetically clipped to the side of your iPad Pro or, worse, stuck in the back of a drawer.

Pick any ranking of publicly traded companies, and year after year you’ll find Apple in the top three worldwide. To say that its famous logo is ubiquitous is an understatement. It’s everywhere and ...

As the world’s most valuable company, with one of the most recognizable logos in corporate history, you’d think that most people would be capable of drawing the Apple symbol with some degree of ...

Since its unveil nearly two years ago, the Apple Pencil has improved dramatically. Even though its hardware has remained the same, Apple has expanded Apple Pencil support throughout iOS, while ...

Does bombarding people with your logo actually make it memorable? Apparently not. Scientists at UCLA put 85 students in a room and asked them to draw what you’d think would be one of the most ...

Apple is showcasing illustrations of stars from the NBA created by artist Robert Generette III, also known as "Rob Zilla, showing off the high-quality artwork that can be created on the iPad Pro using ...

(NEWSER) – You may be reading this story on your iPhone, but if you were asked to draw the Apple logo from memory, there's a good chance you couldn't. That's what UCLA psychologists found to be the ...

The Apple logo is one of the most-recognized logos in the world—but chances are you’re really, really bad at drawing it. How do we know? Science, of course. In the 1970s, scientists showed that ...