Think about classic blue jeans. The rich color comes from indigo, and it’s so ubiquitous both in fashion and in the American cultural imagination that it’s easy to imagine denim cloth as a naturally ...
A new technique for dyeing denim using a chemical that turns blue in sunlight could slash the environmental impact of jeans manufacturing. Blue denim is dyed with indigo – a compound once extracted ...
Marks the Wrangler brand’s most sustainable line of denim products in its history GREENSBORO, N.C.--(BUSINESS WIRE)--The Wrangler ® brand, part of Kontoor Brands, Inc. (NYSE: KTB), today introduced ...
Gap Inc. on Tuesday announced that its Banana Republic brand has partnered with Spanish denim mill Tejidos Royo to use its waterless, indigo foam-dyeing process dubbed Dry Indigo. The process reduces ...
Denim Halo, Archroma’s innovative solution for distressed denim, has earned a new accolade. The Swiss specialty chemical manufacturer won the International Textile Manufacturers Federation (ITMF) 2025 ...
You’ve read the headlines about how polluting fashion is, how brands have been guilty of greenwashing products in their marketing, and how shoppers are demanding sustainability more than ever. It’s ...
Yesterday, representatives from across the apparel industry came together at the Fiber and Biopolymer Research Institute of Texas Tech University, where Wrangler, Lee, the Walmart Foundation and ...
Whenever I am fortunate enough to appear for a fashion sustainability panel, I prefer to give the audience so much more than an environmental awareness lecture. In short, humanity requires ...
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