In a commercial posted to e.l.f.’s YouTube page on Aug. 11, Matt Rife acts as a lawyer, asking viewers if “overpriced beauty” has hurt their wallets. The drugstore makeup brand is well-known for its ...

Growth stocks have been getting most of the market's attention for more than a decade now, and signs point to that continuing ...

The affordable cosmetics and skin-care label is currently on sale at Target — check out these best-sellers to stock up on at a discount. By Danielle Directo-Meston E-Commerce Editor If you purchase an ...

Way to take a stance, e.l.f! One of the beauty industry’s giants, e.l.f. Beauty is making a bold statement in support of diversity, equity, and inclusion with campaigns like “So Many Dicks” while ...

Rise and shine with the undeniably Dunkin’-inspired limited-edition makeup collaboration, featuring “The Dunkin’ Dozen” eyeshadow palettes, “Donut Forget Putty Primer,” “Glazed for Days” lip glosses ...