Add Yahoo as a preferred source to see more of our stories on Google. Looking for the best products possible to create a viable base for your makeup look? You don't have to spend an arm and a leg to ...

Feb 4 (Reuters) - Elf Beauty raised its annual sales and profit forecasts after beating Wall Street estimates for ...

Model Hailey Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has ...

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Which Elf concealer is best? Because it can hide skin imperfections, an important step in many beauty enthusiasts’ makeup routine is applying concealer. Premium beauty brands offer a nice selection of ...

Makeup that smells like your favorite Dunkin' coffee and donut combo? Really. It's a thing.TikTok fav beauty brand e.l.f Cosmetics is launching a limited-edition makeup collection inspired by Dunkin's ...

(Reuters) -Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product ...