An elevator floor was replaced with flat screens playing a video that simulates the elevator’s floor falling away. The hidden camera footage of riders’ terrified reactions is part of a new ad that is ...

LG has had a little fun creating a promotional video for its new IPS monitors, using nine of them to rig the floor of an elevator, in a real-world environment, with some particularly funny results.

It's an advertising campaign, turned prank, turned viral video gold. As part of a new ad campaign to show the "lifelike appearance" of their monitors, LG Electronics installed their new IPS monitors ...