Looking for the best products possible to create a viable base for your makeup look? You don't have to spend an arm and a leg to do so. Thanks to Elf Cosmetics, you can get an entire collection of ...

When it comes to affordable beauty brands, it’s hard to find a brand that continues to deliver home run after home run. But e.l.f. cosmetics is one of those rare unicorns that continually hits it out ...

(Reuters) -Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product ...

e.l.f. Beauty (ELF +10%) is adding to its cosmetics war chest with a cash-and-stock deal to acquire Naturium, a fast-growing skin care brand for $355 mln. Our first thought is that ELF has come a long ...

By bringing real community energy to Twitch, Elf Cosmetics built a safe space where beauty belongs and is now turning that ...

The makeup brand loved by influencers, e.l.f. Beauty, this week reported its 18th consecutive quarter of sales growth and market share gains, pointing to a marketing strategy that's paid off as the ...

Elf Beauty Inc. said robust demand for its lip oil and bronzing drops helped boost revenue 50% in the most recent quarter versus a year ago, allowing the company to take market share from rivals. The ...