Ethnographic market research (EMR) helps companies understand the consumer in terms of cultural trends, lifestyle factors, attitudes and how social context influences product selection and usage.

At this convulsive moment of great awakening over institutionalized racism, what about those institutions that are, quite literally, outgrowths of racist assumptions, attitudes, and practices?

As the president and CEO of a company that produces software-enabled solutions for other businesses, one of my biggest goals is to design products that create a compelling user experience. One ...

Ethnographic research, such as observing the setup of a catheter, often leads toideation. But it can also lead to significant device design. In 2001, William Reese and I wrote an article about the use ...

In the early 20th century, the University of Chicago was known as the epicenter of ethnography, a method of study in which researchers immerse themselves in a social setting to observe its inner ...

The Ethnographic Museum boasts more than 6,500 objects pertaining to the ethnographic heritage of the Dubrovnik region, the Croatian people and surrounding states. You'll find the museum in the ...

Ethnographic research, which involves extensive observation and interviews, provides detailed information on individuals and households not available through other methods. Unlike typical surveys, ...

Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding of your customers and the business itself. The ethnographic work at my company, Intel, and other ...

Last month the city of Frankfurt fired Clémentine Deliss, the director of its museum of non-Western art, the Weltkulturen Museum, preemptively ending a contract that was due to run through March 31, ...