The first part of your plan that anybody will see, after the title page and table of contents, is the executive summary. This could be considered an expanded table of contents (in prose form) because ...

Think of your mission statement as a statement of why you are starting your company and the executive summary as a statement of how your company will operate. The mission statement describes your ...

A nontechnical summary statement at the beginning of a business plan that's designed to encapsulate your reason for writing the plan Anyone looking at your business plan will first want to know what ...