Across emerging markets, including the Levant, there is a clear short-term shift toward performance-led marketing driven by immediate ROI pressures. However, ...

Consumer goods companies are increasing prices and reducing product sizes to offset rising input costs, driven by the West ...

Expecting 2026 to be a 'favourable year', with policy tailwinds as tax reliefs and GST reforms, along with benign commodities ...

In this week’s episode of the podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke to Omne about fast-moving consumer goods (FMCGs) from a B2B perspective. Joining her was Anna Massey, ...

Competing on price is short-term; brands that lead with value, quality, and consumer trust build lasting loyalty and stronger margins Balancing affordability with profitability requires innovation in ...

That’s according to new data that claims Europe’s FMCG market grew value by 1.9% to €680bn over the year to December 2024. Strong sales within chilled, fresh and ambient contributed significantly to ...

Tata Consumer is positioning itself for a sharper, distribution-led growth as it goes for a sweeping revamp of its go-to-market (GTM) model amid rural demand outpacing urban and e-commerce ...

Delivers a comprehensive and accurate view of FMCG e-commerce performance. Fully aligned with NIQ’s Retail Measurement Service (RMS), providing harmonized FMCG metrics across online and offline ...

Explore why FMCG and pharma stocks are becoming the go-to investments for stability and growth in today's unpredictable ...

Understanding consumer decision-making has always been essential for FMCG brands competing in crowded, price-sensitive markets. While rational factors like price, quality, and convenience certainly ...

The FMCG industry in South Africa is clearly changing. Price and convenience are no longer the main factors influencing consumers. People are increasingly inquiring about the benefits of their diet, ...