For decades, the fashion industry was a simple story of two worlds. On one side stood luxury: heritage, craftsmanship, e ...

Fashion advertising is changing how it looks and how it speaks to people. Highly polished visuals, exaggerated styling, and distant fantasy settings are gradually giving way to imagery that feels ...

After an unexpected 2020 that forced fashion to rethink its marketing strategies, brands faced a new set of challenges this year. Among them: less efficient digital targeting linked to Google and ...

In today's competitive fashion industry, creating a distinct identity is crucial for brands that aim to leave a lasting impression on consumers. Fashion marketing is no longer just about selling ...

To become a Vogue Business Member and receive the Sustainability Edit newsletter, click here. A new campaign is targeting overconsumption by reminding us about nature — our responsibility to it, our ...

Peter Arnell, who in the past has created groundbreaking campaigns for Donna Karan, DKNY, Hanes, Reebok, PepsiCo, Samsung, Gucci and Chanel, has a lot to say about fashion advertising, then and now.

Are you a print subscriber? Activate your account. By Asa Hiken - 27 min 25 sec ago By Ad Age Studio 30 - 1 hour 5 min ago By Adrianne Pasquarelli - 1 hour 35 min ago By Jack Neff - 2 hours 5 min ago ...

Fashion has a notorious environmental footprint, accounting for up to 10% of global carbon dioxide output. This is exacerbated by a fast fashion business model which encourages the frequent purchase ...