Question: I don’t think fitting works. I’ve got a driver I’ve had for a dog’s age, and I’ve been for a couple of driver fittings and they haven’t shown me they can beat it. I thought the new stuff was ...

No lie: There is a perfect ball for you. Finding it, however, may require help. Michael Rich, Titleist’s manager of golf ball fitting and education, has some ideas. We don’t talk about swing speed at ...

"Ball fitting" has become a bigger part of golf's vernacular, and in 2016, most players know that using the right ball for their swing can actually make a difference. For Bridgestone Golf, the concept ...

There are countless ways to help improve one’s golf game that go far beyond just practicing or playing more. Taking professional lessons from a PGA Coach is one of the best ways to start to improve ...

Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...