Marseille has long been associated with the French liqueur called pastis. So when Pernod Ricard, the French liquor group best known for the anise-flavored aperitif, announced a new commercial ...

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Forbes contributors publish independent expert analyses and insights. Jeanette Hurt covers the culture of spirits, wine and beer. Non-alcoholic cocktails got a whole lot more interesting with the ...

PARIS —Pernod Ricard, the French liquor company based here, said it has agreed to acquire Sweden’s Vin & Spirit, the parent company of Absolut vodka, for 5.63 billion euros, or about $8.9 billion.

Spirit mom away to Italy or France with a colorful Mother’s Day cocktail. These tasty liqueurs create springtime drinks that are festive, refreshing, low in alcohol, and easy to enjoy. ByIrene S.

If you are new to Chartreuse, you might wonder why a humble French liqueur commands prices higher than the likes of Pappy Van Winkle, Macallan, or Springbank. The answer lies in its extraordinary ...