Left to right: Yuji Igarashi, General Manager, Professional Imaging Group Jun Watanabe, Head of Product Planning, ...

Firmware version 2.50 enables the GFX100 II to display aperture in t-stops and also brings new zoom controls for the GF 32-90mm power zoom lens ...

Back in 2014, the Phoblographer reported on one of Fujifilm’s medium format film cameras possibly getting a digital update of some sort. “On paper the camera almost sounds like a bigger brother to the ...

GFX100S is an ideal choice for commercial and wedding photography, particularly with one of Fujifilm’s excellent prime lenses. The 32-64mm zoom lens is a good match for the camera for ‘walkaround’ ...

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• Fujinon GF 30mm F5.6 T/S tilt-shift lens • Fujinon GF 110mm F5.6 T/S Macro tilt-shift lens • Fujinon GF 55mm F1.7 R WR fast standard prime • Fujinon GF 500mm f/5.6 - supertelephoto in development, ...

Fujifilm today announced details on pricing and availability for its new medium format camera, the GFX 50S. The 50-megapixel mirrorless camera will be available by the end of February and will sell ...

The GFX 50S II is an excellent addition to Fujifilm’s medium format line-up and a welcome evolution of the 50-megapixel category. It also carries the lowest RRP on release of any medium format camera ...

The second medium format mirrorless GFX camera from Fujifilm, the GFX 50R, is the first medium format digital camera we've seen debut for less than $5,000. Images, and the devices that capture them, ...

Fujifilm cameras run the gamut from pro-grade mirrorless cameras, to enthusiast models with advanced features, and the super-fun Instax instant film cameras. Fujifilm’s cameras are typically lighter ...