When times are tough and budget cuts are warranted, the marketing function can sometimes take one of the biggest hits. With a sizable discretionary budget, it can be a natural target for short-term ...

The current conversation around AI in marketing is largely centered on productivity. Organizations are measuring content ...

The functions of a trade mark include "not only the essential function of the trade mark, which is to guarantee to consumers the origin of the goods or services, but also its other functions, in ...

Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...