Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Sports are possibly the most popular entertainment medium in the world. Consultancy group Kearny expects the sports industry to be worth $600 billion by 2030. These industries are lifted by the ...

Super Bowl LX is just around the corner, and that means companies will be spending big bucks to make sure their brand is the ...

Every company wants its ad to be known as one of the best Super Bowl commercials of all time, but not every advertiser is up to the task. Far from being just a football game, the Super Bowl has ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – ...

Here's a look at the best Super Bowl ads from past years. — -- The Super Bowl is a high-stakes affair for advertisers, with the cost of a 30-second commercial topping $4.5 million this year. But ...