A long, long time ago, cavemen and lizards ruled the insurance world. Then came Flo. The goofy, spunky sales clerk in red lipstick, retro hairdo and "tricked-out name tag" has become a marketing ...

I’m really not annoying. Really. Let me talk you through the logic. there is no brand spokesperson more grating than Flo, the cherry-lipped sing-songy character who Progressive has been using for a ...

The Geico Gecko first appeared in 1999. Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those campaigns seem ...

Flo has been a memorable character since Progressive began featuring her (played by the actress Stephanie Courtney) in its advertising in 2008. Since then, Flo's appeared in more than 100 commercials ...

The insurance industry's marketing has been totally disrupted since the millennium. And it all started with a lizard. Perhaps one of the most distressing of all distress purchases is insurance.

For many years, Spot Radio was a medium that saw automotive insurance specialists battle one another for supremacy. Today, GEICO is taking a pause, while Allstate remains quiet, too. State Farm and ...

Stephanie Courtney as Flo in a Progressive Insurance commercial and as Marge on Season 1 of "Mad Men." What, you don't remember when Flo, that superperky saleswoman from the Progressive Insurance ...

Those ubiquitous insurance ads, with characters like Progressive’sPGR-1.22%decrease; red down pointing triangle Flo, or Geico’s Gecko, were probably a bit harder to spot in 2023. Home-and-auto ...