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Beauty entrepreneur Danessa Myricks herself might be coming to a Sephora near you. The owner of the eponymous beauty brand has launched a “GRWM,” the acronym for “get ready with me,” tour to celebrate ...

Sydney Sweeney wore a cleavage-forward corset top while showing off her makeup routine in an ad for Armani Beauty's Luminous ...

Reggaeton artist L Kimii has once again captured the hearts of social media users with his latest adorable and amusing ...

The pop star didn't let a single drop of the skincare go to waste and used the excess cream on the tops of her shoulders, as well as her hands, the frown lines around her mouth, and the crow's feet ...

You won’t believe what happened before this GRWM! Here’s how I went from panic to pretty. #GRWM #MakeupDrama #BeautyTok ...

Sydney Sweeney turned a “get ready with me” (GRWM) video into a cleavage contour tutorial. The sped-up Instagram video was ...

Sydney Sweeney is well aware of the fact that fans love her authentic self, and she’s been serving exactly that! Whether ...

People on TikTok are filming themselves getting ready to meet up with their partner to break up. They apply makeup and try on outfits, sometimes talking through the reasons for the impending split.

"Getting ready always deserves a little rhythm 💫 And you ain’t ever seen anybody do it like this! @jlo celebrates #InternationalMusicDay dancing to Birthday while glowing with JLO Beauty," the brand ...