YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the journal Marketing Science uncovers the surprising truth: Although influencers can drive massive ...

SHANGHAI, China — Gaming videos on YouTube command billions of views annually, with fans flocking to watch their favorite personalities battle through difficult levels, explore vast digital worlds, ...

A new report by Dentsu showcases a major shift in how consumers interact digitally. As younger cohorts flock to interactive gaming platforms like Roblox and Fortnite, while streamers on Twitch and ...

The line between entertainment and advertising blurs every day. Influencers discuss everything from skincare to vacation ...

One of the internet’s most recognizable slot machine players is in Las Vegas this week – but he won’t be playing any of the games. “Literally from 9 in the morning till about 1 in the morning each day ...

A new report on sponsored influencer activations suggests a pay gap between male and female-identifying creators across all video platforms, with women earning around 32% less than men. These stats ...

Allen's $120M acquisition of BuzzFeed aims to expand into free video streaming, gaming content, and YouTube-scale audiences.

Success as a social media star is frequently facilitated by genuineness and inventiveness. Lauren Burch is a well-known person in the cosplay and gaming communities. She credits a combination of skill ...

YouTube influencers increase player engagement and playtime but often reduce game purchases, especially for story-driven games. A unique event in YouTube’s history, the “Adpocalypse,” allowed ...