A controversial advertising alliance has drawn the attention of one of the most powerful House committees in Congress as critics allege it has fostered corporate collusion in order to silence certain ...

The left-leaning advertising cabal accused of conspiring to suppress conservative outlets was reportedly disbanded Thursday – just days after Elon Musk’s X slapped the group with a federal antitrust ...

The Global Alliance for Responsible Media (GARM), a not-for-profit division of the World Federation of Advertisers (WFA) focused on implementing digital brand safety standards, has shut down, ...

The World Federation of Advertisers (WFA) on Thursday dissolved the Global Alliance for Responsible Media (GARM), a cross-industry initiative to help companies navigate misinformation and harmful ...

The World Federation of Advertisers (WFA) has closed the Global Alliance for Responsible Media (GARM) after Elon Musk’s X (née Twitter) filed a lawsuit alleging that its members had illegally colluded ...

An ad non-profit is shutting down after a lawsuit from X but there will likely be consequences for Elon Musk's social media company. Credit: Jakub Porzycki/NurPhoto via Getty Images Just earlier this ...

The decision by WFA leadership to succumb to Elon Musk’s pressure and suspend the Global Alliance for Responsible Media (GARM) when advertisers needed it most is disappointing and dangerous. But it ...

Elon Musk, Chief Executive Officer of SpaceX and Tesla and owner of X, looks on during the Milken Conference 2024 Global Conference Sessions at The Beverly Hilton in Beverly Hills, California. REUTERS ...

A major ad industry group is shutting down, days after Elon Musk-owned X filed a lawsuit that claimed the group illegally conspired to boycott advertising on his platform. “GARM is a small, ...

The ad industry's Global Alliance for Responsible Media (GARM) likely violated U.S. antitrust laws by orchestrating an initiative to avoid placing ads in media outlets carrying "disfavored" content, ...

It’s hard to manage what you can’t measure. Which is why the WFA’s Global Alliance for Responsible Media (GARM) and trade organization Ad Net Zero have spent the past year developing a framework for ...