W3era is a performance-driven SEM agency based in India, serving clients worldwide with scalable strategies in SEO and PPC.

Google still dominates search, but advisors are shifting to “generative engine optimization” to stay visible on AI search ...

If SEO is about getting clicks, GEO is about being seen as an authority. It’s about becoming a trusted website from which ...

Search-engine optimization now feels dated. Generative-engine optimization is all about trying to trick AI chatbots.

Everywhere you turn, there are agencies making big claims about instant results, guaranteed rankings, and quick traffic ...

And in the AI era, inclusion is everything. Dig deeper: SEO in an AI-powered world: What changed in just a year Chunks, passages and micro-answer engine optimization wins in Google AI Mode ...

Google's new tool flags mismatched or incomplete cart data that could distort sales reporting and weaken campaign ...

Why AI SEO matters Modern search algorithms have grown exponentially more complex, with Google now using over 200 ranking factors and making thousands of algorithm adjustments annually. At the ...