E.l.f. Cosmetics unveiled its most colossal launch yet: the limited-edition Mega Power Grip Primer. A supersized version of ...

Whether you watched Sunday’s Super Bowl for Rihanna’s iconic, pregnancy-announcing halftime performance or the big game itself, one thing’s for sure: the commercials are always looked-forward-to. An ...

After you’ve spent time doing your makeup, nothing is more frustrating than it wearing off or fading before you’re ready to take it off. That’s why a good makeup primer is key to locking in your look.

I'm a makeup junkie to my core; however, my skin is fairly dry (well, everywhere but my T-zone). Unfortunately, this means certain powder products tend to look a little flaky on my skin. That said, I ...

E.l.f. recently launched a skin-boosting niacinamide version of their widely-acclaimed Power Grip Primer. Here's an honest, in-depth review. After seeing numerous rave TikTok reviews about it, my ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links within the story You can learn more about that process here. Yahoo Inc. may ...

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. The Milk Makeup Hydro Grip Primer was the crowd favorite Alyssa Brascia is a staff ...

Actors Joey King and Lucien Laviscount find themselves in a sticky situation while starring in e.l.f.’s latest entertainment-fueled creative. OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics Power ...

As someone with sensitive, acne-prone skin which usually breaks out or flares up at the mere whiff of a new product, I’ve always been hesitant to introduce new skincare products into my regime. But ...