Since March 11, more than 800,000 specially marked bonus packages of Hanes men’s underwear, including boxer briefs and undershirts, have contained a pack of trading cards celebrating the 30th ...

Michael Jordan appears in an ad with a scientist who proclaims the new undies Hanes' 'most comfortable underwear everHanes (Parent: SLE) wants the men to feel sexy but be comfortable in fashionable ...

WINSTON-SALEM, N.C.--(BUSINESS WIRE)-- Today, Hanes launches “Model Citizen,” a campaign that challenges the men’s underwear status quo by showing real guys, with real bodies, and pushes back on the ...

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Hanes has launched a national tour to expose men to its T-shirts and underwear. A foursome of female brand ambassadors kicked off the Hanes ComfortZone in the Southeast. Traveling in a branded SUV, ...

As far as all-day comfort is concerned, investing in the right pair of underwear is the most outstanding make-or-break factor. For men, especially, always needing to adjust throughout the day is a ...

CHARLOTTE - With a traditional bang of a gong, Hanes – an underwear brand created in North Carolina more than a century ago – invaded the lucrative consumer market of the world’s most populous nation, ...

MATTHEW GARDNER doesn’t mince words when voicing his dedication to good underwear. “I actually f-ing care about it because I wear them all day,” said the 32-year-old co-founder of Highfield, a New ...

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--HanesBrands (NYSE: HBI), a leading marketer of everyday basic apparel under world-class brands, today announced that it intends to acquire DBApparel of France ...

Men's underwear turns 75 this month, assuming you consider the dawn of undergarments the invention of the Jockey brief. Call us old school. We consider King Tut and his loincloth, not Jim Palmer in ...

Men’s underwear turns 75 this month, assuming you consider the dawn of undergarments the invention of the Jockey brief. Call us old school. We consider King Tut and his loincloth, not Jim Palmer in ...