In an interview, ask a candidate who didn't make a good first impression another question. For a proposal with a plain design ...

Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. This article is more than 2 years old. Do you ever find ...

In an interview, you see a candidate wearing glasses and speaking in a calm manner, and you intuitively judge, "This person ...

Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make ...

One of the stories that's making the rounds right now concerns Adam Orth, a (former) Creative Director at Microsoft who caused a ruckus by cramming his foot in his Twittermouth. He did so while ...

Welcome to my new blog, called On Second Thought. I have borrowed both the name and the concept for this blog from my new book, the full title of which is On Second Thought: Outsmarting Your Mind's ...

Heuristic evaluation and usability testing are two of the most established methods to evaluate software for usability. When in doubt, one is the winner. Assessing the ease of use of a software is ...