Almost 50 years after it was first created, the Japanese candy brand Hi-Chew just introduced a new mascot—and it’s just as chewy-looking and lovable as the real, sweet-tooth-curing thing. The new ...

Add Yahoo as a preferred source to see more of our stories on Google. Now, the popular Japanese candy brand Hi-Chew has taken the American candy market by storm thanks to its chewy texture and ...

Building on Hi-Chew's successful Fortnite integration last year, this new collaboration is again powered by Super League (Nasdaq: SLE), a global leader in delivering immersive experiences across the ...

SANTA MONICA, Calif., Nov. 18, 2024 (GLOBE NEWSWIRE) -- HI-CHEW®, the immensely fruity, intensely chewy candy, today announced a new immersive integration with the hugely popular game Fortnite.

When it comes to chewy candy, we've all had Starburst and fruit-flavored Tootsie Rolls. But have you ever tried a Hi-Chew? If you haven't -- YOU NEED TO! Hi-Chew is a popular Japanese chewy candy ...

Add Yahoo as a preferred source to see more of our stories on Google. Hi-Chew is ready to conjure up a big debate this spooky season–and it has nothing to do with the early release of its Halloween ...

One of Japan’s oldest candy companies, with its U.S. base in Irvine, plans to more than double domestic sales in the next seven years with new product offerings and further efforts to expand ...

HI-CHEW announced a new immersive integration with game Fortnite. Building on HI-CHEW’s Fortnite integration last year, this new collaboration is again powered by Super League. HI-CHEW branded ...

At their best, games are a getaway. Whether it’s a detailed 3D realm or just an immersive puzzle, they take your mind off the real world and transport you to somewhere with new rules and new realities ...

Limited-edition apparel collection celebrates the iconic HI-CHEW ® Strawberry flavor with a cozy candy-inspired style, featuring a matching sweat set and hat IRVINE, Calif., Nov. 14, 2025 /PRNewswire/ ...

Can You Swallow Hi-Chew? Yes, you can absolutely swallow Hi-Chew (after chewing it, of course). This brand was developed to be swallowed because Japanese social customs consider it rude to chew and ...