Hilton Worldwide has been undergoing a major reevaluation of its flagship brand, Hilton Hotels, and, after completing international consumer research, a lengthy strategic branding process and custom ...

Hilton Hotels, the flagship brand of Hilton Worldwide, is changing its name to Hilton Hotels & Resorts and updating its logo. Hilton said the name change was made to place additional emphasis on the ...

Inspired by global consumer insights, Hilton proves the stay is the crucial element that can make or break any trip through its new advertising campaign, “It Matters Where You Stay” MCLEAN, ...