Measuring the financial return of influencer partnerships used to be something brands approached loosely—more gut feeling than science. But times have changed. Marketing budgets are scrutinized, ...

Variety's 'Strictly Business' podcast features conversations with industry leaders about the business of media and entertainment “The first 20 years of Dolphin, we were a production company and we’re ...

Influencer marketing has evolved into a core growth strategy, helping brands expand reach, boost credibility, and connect authentically with audiences. From improving SEO to fostering consumer loyalty ...

Influencer marketing is now a $24 billion industry. Yet CMOs face a paradox: Influencer marketing is booming, but trust is eroding. One study shows that while 88% of consumers say authenticity matters ...

EMARKETER forecasts that brand spending to boost creator posts is on track to overtake the amount spent on the sponsored ...

Detroit’s push to enlist student influencers in broadcasting the district’s strengths is part of a broader marketing plan ...