For our November issue, we anonymously surveyed 36 Boston-area content creators. The participants include faces you’d probably recognize from your feed to comedians whose sketches you’ve definitely ...

Publicists share the unwritten rules of influencer etiquette, the fastest ways to get blacklisted, and how to ensure you’ll never enjoy comped caviar again. For our November issue, this is part of a ...

TikTok and Instagram made it easy to monetize the physical self. Now the social-media-savvy can use A.I. to play with their identity, or overhaul it entirely.

The $8 billion influencer marketing economy is slated to nearly double in size by 2022, but brands are finding it increasingly difficult to stand out in a crowded field. As it grows, the market has ...

Being an influencer isn’t just taking photos on a nice-looking beach. There’s a lot of labor that goes on behind the scenes, and like with any labor, it’s important to get paid for it. A crucial part ...

The “lazy influencer” is finished.Social media hierarchies stayed frozen for a decade. If a content creator hit a million followers in 2016, they owned that crowd. It was a closed system where huge ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...