Ahead, our K-beauty experts break down the four essential Korean makeup trends to know in 2026, from fresh-faced techniques ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

“Make me look like a K-pop star,” I told my Korean makeup school instructor. Three hours later, not only did I look the part, but I had also unlearned everything I thought I knew about beauty. My trip ...

Let’s face it, the buzz around Korean skincare isn’t going anywhere anytime soon. From milky rice toners and soothing centella creams to brightening toner pads, it’s clear that our skincare cupboards ...

Korean beauty trends are redefining makeup routines worldwide. This article features 8 Korean makeup tutorials that can ...

Glass skin. Cushion foundation. Double cleansing. The early 2010s ignited a K-beauty craze in the skin-care world—and now, a decade later, we’re witnessing the second wave as it takes over the makeup ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." There’s a reason for that: “Korean foundations are very innovative in their formulations, and Korean ...

If you have spent some time on BeautyTok, i.e., the side of TikTok filled with makeup reviews, GRWMs, hacks, and tutorials, then you’ve probably stumbled upon TIRTIR. The South Korean makeup and skin ...

It’s an exciting development, especially as K-beauty — skincare and makeup products made and innovated in South Korea — continues to leave a huge impression on Western beauty trends and self-care.