MM&M

Leadership Exchange: How Do You Measure Patient Programs?

Roundtable.pdfIndustry experts discuss definitions of success in patient education—and ways to measure its value. James Chase takes the chair James Chase (MM&M): What does patient education mean to ...
MM&M

Best practices for patient audience targeting and measurement

Conventional, demographic-driven, one-size-fits-all patient audiences fall short. They fail to consider a brand’s specific needs and core therapeutic advantages, as well as how patients consume ...