His newest book is Academic Writing as if Readers Matter, from Princeton University Press. He co-wrote, with Robert Weisbuch, The New Ph.D.: How to Build a Better Graduate Education.

Writing a compelling essay introduction doesn't have to be overwhelming. With the right approach, you can create an introduction that grabs attention, sets the stage for your argument, and keeps ...

Write a Rough Draft When drafting your essay, allow yourself to write and get your ideas down without overthinking. You can revise later.

Introduction: When Words Are Worth a Thousand Pictures At this moment, the right pocket in my jeans contains more computing power than the space vessel that carried the first astronauts to the moon.

If you want your blog posts to succeed, they should start with a bang. A compelling introduction will pull readers in and spur them to keep going, whereas a blah one will make them disengage. An ...