Subscribe to our FREE Newsletter, or Telegram and WhatsApp channels for the latest stories and updates. A Malaysian company’s team-building exercise, which involved ice bath challenges, has sparked an ...

If you've spent even a little time on social media in recent years, you've no doubt come across a swath of "wellness" content. But perhaps there are also other forces at play here, as wellness culture ...

Ice baths are everywhere in modern fitness culture. From professional athletes to weekend warriors, many swear by the post-workout plunge, hoping the icy shock will ease soreness, calm inflammation ...