(Medical Xpress)—Cognitive scientists may have produced the strongest evidence yet that humans have separate and distinct cognitive systems with which they can categorize, classify, and conceptualize ...

Humans organize their experiences into categories — groups of similar objects, ideas and events that are treated as functionally equivalent. These categories are thought to be represented cognitively ...

Consumer mindsets and implicit theories shape how individuals interpret marketing messages and product information. Mindsets refer to cognitive orientations that govern information processing, such as ...