The way consumers shop today looks nothing like it did a decade ago. Gone are the days when a flashy TV commercial or a celebrity endorsement could drive meaningful sales. Now, purchasing decisions ...

Anthony Milewski is the founder of The Oregon Group and an influential figure in the mining, metals and energy industries. The mining industry has traditionally relied on conventional marketing ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

The balance of power between celebrities and influencers is shifting. Celebrities have long been used by brands to drive awareness and shape consumer opinions given their profile and popularity.

The foodservice industry is experiencing a shift in how equipment manufacturers, food distributors, and service providers connect with their customers. As digital transformation accelerates, B2B ...

Scroll through a TikTok feed, and you’ll eventually come across someone—usually incredibly photogenic, with perfect teeth and flawless skin—extolling the virtues of some product or another, or a ...

As we head into 2026, one thing is clear: the brands pulling ahead are the ones rethinking how brand and growth marketing can work together in a distribution-first world. The result is a new reality ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing ...

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a multi-million-dollar expansion, cementing its position at the forefront of digital ...

Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to engage in pro-environmental behavior to help mitigate waste and pollution, ...